One of the most important factors of being a online music maker is brand management. You may not realize in the beginning but your brand mirrors your career.
Right from the beginning, you should think about personal brand management. You don’t need fancy tools to start – just the essential concepts and a bit of sweat equity.
Here you’ll know how to manage and grow your brand while allotting decent time for music creation.
Understand Your Goals
Knowing your preferences as a music creator is a wise move. Your goal will help you get in the direction of your music career and personal brand.
Here are some questions to help you guide your music career:
What specialized genre of music are you in?
What types of listeners do you want to target?
What instruments have you mastered?
What is your 5-year music vision?
It’s also a good idea to discuss your music goals with your closest circle. To conquer your doubts and inaction work on your goals as soon as possible.
Build or Improve Your Website
A website can be a repository of your work, achievements, and successful career projects. Highlighting all the best things that happened in your career, set up a blog. Between your brand and thousands of listeners your website will serve as a bridge.
You should work every day once when you manage to build a website. Try to add blog posts, edit the site appearance, and ensure that your brand logo is visible. By removing unnecessary plugins or features you should strive hard to improve the website’s speed. A slow website will drive visitors, and the search engines, away!
Don’t Forget Your Socials
Social media can be an important factor in personal brand development. If you access the right channels, you could reach lots of people every week. It could begin with a simple Facebook page. Simply make a page, add relevant content, and invite people to see what you’ve created.
Brand management in social media takes time. Unless you start using paid advertisements its difficult to see immediate results. However there is no guarantee improved exposure through advertisements will translate to immediate sales or subscriptions.
Also, Facebook is just one platform. Try to expand to other platforms like Instagram or Pinterest. With Instagram, you can upload snippets of your music, daily stories and challenges. Conversely, in Pinterest, you can share infographics loaded with make music online free -related tips.
Choosing The Right Tools
Despite the numerous brand management tools currently advertised online, you only need a few of them. Having too many tools will lead to large monthly overheads!
Youtube, for illustration to track viewership and other cretria it has built-in monitoring tool. This tool is enough to measure your career’s progress.
Always check your budget and priorities bedore paying for an online brand tracking tool. Will a new tool help you improve the quality of your tracks? Can you craft new brand growth ideas from the data presented by the new tool? These are just some of the questions that you must work towards finding an answer.
Collaborate With The Right People
You can still work with a team even if you are a solo music creator. These people could help you with important things like sound editing, research, graphic creation and even marketing. You’ll have more time honing your craft and improving your brand by outsourcing tasks.
Does this mean you could work with anyone? Absolutely not. You have to and know the qualities of the best people to work with and set boundaries. Some important qualities to seek in collaborators are reliability, accountability, integrity, know-how, and strength of character.
You must also have a thorough screening or hiring process. Find people who truly understand understand your brand the ins and outs of the royalty free music industry. This will give you the freedom to direct and manage your brand and help you manage expectations better and will give you the freedom to direct and manage your brand.
The right people can also help your brand grow by sharing your website content, juggling ideas, and even sharing tips on how to improve your music.
