Content creation is very personal and empowering. As we grow with life, the more we understand that life is more about creating as a way of living. The effort that goes into doing anything will have a result, and the process too is celebrated.
Content creators bring all these aspects of creating and creativity to the screen, providing a space for other budding aspirants and casual viewers and even brands to take note of one’s curations. More the number of content creators, the better we understand individual perspectives and perceptions of what is a single stream of skill.
With over nearly a billion users on the platform, Instagram has grown and continues to grow as a space for people to share their lives through various forms of media. Its interface is compact and collected for its users as well as creators.
For creators particularly, people who create art, poetry, curations, music and other crafts and skills, find a welcome and open space to share their creativity. It is the most accessible of most platforms for budding and professional creators, and provides a base for everyone to grow their skills in.
To promote the work of more creators, Instagram has even announced a creator account alongside the well known ‘business accounts’ feature. But how do content creators share their stuff? Through reels, Instagram stories for the Instagram followers.
Aesthetics, Presentation And Engagement
Content isn’t just the only thing that viewers pay attention to. Subconsciously, there are factors that influence the audience to pick engaging with a post. This is where aesthetics and the presentation matter.
It’s true we don’t always (or admit to) judge a book by its cover, but all the effort that goes into the content, a little more put into how it appears to the viewer and what thoughts it kindles in the audience’s mind can be keeled with presentation and aesthetics.
The content and its value will shine through what a user can glimpse through a thumbnail. There are factors, controllable and uncontrollable ones, that will affect its engagement. Instagram posts, that can be videos or simple audio or just images, or Instagram stories, reels and interactive stickers are all major contributors of how users can interact and increase the engagement for the content creator.
Now, all of these are visual elements that this focus lies primarily on. And rightly so, since people scrolling through their feed are more likely to click on attractive looking posts with appealing thumbnails. The same applies to Instagram reels and IGTV, less to stories.
Though once opened, there is something lurking in all these posts that is often a major contributor that enhances the quality and appeal of the posts. Music.
Role Of Music
After all the target, marketing, campaign works etc. is done with its planning, and your content is ready to go live, it is advisable to take a step back and think of whether or not your post needs an audio. Because here’s something—your audience may or not click on your post. But once they do, it’s not the visuals that will retain them. It’s the content and the audio.
A post without audio will likely perform poorly as compared to a post with some audio. Any audio for that matter, honestly. It performs even better when the audio syncs with the video well and at the right places.
A video will look bland and sound plain when there’s no audio. Music creates an ambiance to the visuals of the media, and to original content, it is the sole element that holds the user and makes them stay until the end of the post alongside the content.
For a content creator, music, it’s placement in the video and the choice of the score will matter monumentally and it will alter the way in which the content creator and the Instagram followers will perceive each other on a social platform. Music is an inherent and indirect part of the aesthetics of the content, and ignoring it can yield less impressive results than when music is added to your posts, reels and Instagram stories. It sets the mood and the choice of music indirectly decides the vibe of the content perceived.
How Beatoven Helps Add Unique Music
So, how do you go about adding music to reels, Instagram stories, posts etc.? It’s true that there are restrictions to what music you can use, and it’s necessary to keep in mind what you’re using and for what purpose. The number of Instagram followers matters too, since if you’re an established content creator with a significant number of followers, using copyright music will dampen your image and using popular, often reused music may press an impression that you’re unoriginal. (This isn’t always true, but take this: there is indeed a better way).
The best way is Beatoven! Instagram has no rules about adding original music; it is an original, after all, just as your content is. But you’re not a music producer, so how do you make music that will fit your reels and Instagram stories? Through Beatoven.
All you do is to upload your file onto Beatoven, mark the parts when you want to add audio and its changes. Enter the input for what kind of track you want the Beativen AI to generate. With its seamless editing tools, incorporating the audio with the video will become a piece of a cake.
A lesser known trick of some sorts is to use royalty free music when the content creator wants to establish a brand with their curations, or make it uniquely identifiable. Regularly posting content, making polite, engaging and worthwhile interactions with Instagram followers, on reels or Instagram stories, can go a very long way in growing the account. Take the first step and take off with Beatoven now!
