TikTok was the most downloaded app in 2024, with 825.5 million downloads in a year. That’s enough data to give you an idea of its vast user base.
As a TikTok creator, this is both an opportunity and a challenge for you. Opportunity because if your content is audience-market fit, your growth will be exponential. Challenge because creating, editing, and publishing content while tracking your performance is a LOT of work.
To reach even 10% of TikTok’s overall user base, you need TikTok marketing tools. Tools that help you go beyond limited metrics, provide specific audience insights, and help you develop a consistent content production system.
But, there are so many TikTok marketing tools already, so which one should you select?
That’s where this article comes into the picture!
We’ve segmented 15 TikTok marketing tools by category to make your life easier as a content creator. Stick until the end to find the tools you will need to build a repeatable content creation system for your TikTok account.
Let’s go!
15 Best TikTok Marketing Tools To Try Out in 2025
Before we get into the detailed discussion, here’s a glance at the top 15 tools, their categories, and starting prices.
| Tool | Category | Best for | Starting Price |
|---|---|---|---|
| Beatoven.ai | AI music generator | Content creators looking to generate unique, royalty-free music within seconds through text, audio, and video prompts | Free plan available. Paid plan starts from $30/year. |
| AdsMoss | Analytics Tool | Content creators looking for trend analysis tools | Unavailable |
| Metricool | Analytics Tool | Creators and social media marketers managing multiple accounts | Unavailable |
| Analisa.io | Analytics Tool | Creators looking for profile analysis tools | Unavailable |
| CapCut | Video Generator & Editor | Creators and solopreneurs looking for affordable video creation tools | $9.99/month |
| AutoShorts.ai | Video Generator & Editor | SMEs/creators looking to auto-generate faceless brand videos | $19/month |
| OpusClip | Video Generator & Editor | SMEs/creators looking to repurpose long videos in the form of clips | $15/month |
| Exolyt | Trend Discovery Tool | Businesses/creators looking for deeper audience insights | €250/month |
| TrendTok | Trend Discovery Tool | TikTok users wanting to discover the latest trend updates | $39.99/month |
| Later | Scheduling & Management Tool | Businesses/creators looking to streamline content planning and publishing processes | $25/month |
| Statusbrew | Scheduling & Management Tool | Social media teams/ businesses looking to centralize social media communications | $89/month |
| Captions AI | Captions & Subtitle Generator | Scaling SMEs/creators looking to simplify the video creation process | $9.99/month |
| Kapwing | Captions & Subtitle Generator | Scaling SMEs/creators looking to streamline video creation and editing processes | $16/month/user |
| BigSpy | Product Research Tool | Businesses looking for competition analysis tools | $9/month |
| Minea | Product Research Tool | Creators/businesses looking to track top-performing products and stores | $49/month |
AI music generation
An AI music generator is a must-have TikTok marketing tool in your tech stack. It helps you generate original, royalty-free video music through text prompts. This means you can avoid copyright strikes AND generate authentic music that matches the vibe of your content.
Beatoven.ai (Best for TikTok creators looking to generate original, relevant music)
Beatoven.ai is an AI music generator that enables content creators to generate original, royalty-free music through text prompts, audio clips, or video uploads. It eliminates copyright concerns while maintaining high quality.
Unlike standard music libraries where multiple creators use the same tracks, Beatoven.ai offers customizable, unique music that matches your content’s specific vibe and requirements.
Beatoven.ai is one of the first AI companies to receive the “Licensed Model” certification from Fairly Trained, a non-profit organization that promotes ethical Generative AI models. This certification confirms that Beatoven.ai strictly uses licensed data to train its AI models, respecting creator rights and privacy. The company builds its music database with proper consent from musicians, creating a sustainable AI ecosystem where content creators and musicians benefit.
The platform has gained significant traction with 1.5 million users, creating over 6 million soundtracks and generating over 100 million views.
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Start using Beatoven.ai for free
User review
G2 Review
Analytics Tools
TikTok’s native analytics are limited and quite slow to update. These TikTok analytics tools let you access a broader range of real-time data, from audience insights to performance metrics.
AdsMoss (Best for analyzing TikTok trends)
AdsMoss’s TikTok spy platform is great for ad analysis. It provides live data on ads, helps you identify top-performing content, tracks content performance, and analyzes scheduling strategies.
The platform’s standout feature, Advertiser Tracker, provides detailed insights into competitors’ ad strategies, including their targeted regions, approaches, and launching timelines. You can also use AdsMoss to spot winning TikTok products, their sales volume, campaigns, and engagement metrics.
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User review
G2 review
Metricool (Best for analyzing multiple social platforms and custom reporting)
With its social media management platform, Metricool claims to be the digital “Swiss Army Knife” for social media marketers. Its comprehensive analytics platform gives real-time insights into content performance, competitors, audience behavior, and demographics.
For TikTok marketers, the tool offers a hashtag generator and a customizable link-in-bio page to help you convert followers into customers. You can also auto-generate custom reports for all your social platforms and integrate the platform with Looker Studio to create more advanced reports for tracking growth and optimizing strategies.
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User review
G2 Review
Analisa.io (Best for analyzing hashtags and competitor content)
Analisa is an AI social analytics tool for TikTok and Instagram that helps you gain insights into your audience and competitors. The tool analyzes public profiles and hashtag trends to optimize content strategies and boost engagement.
The platform also identifies engaging content trends based on data and helps you perform a follower authenticity audit to assess genuine engagement vs. bots. Overall, the tool offers useful insights to help you create content that best resonates with the audience.
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User review
Video Generator and Editing Tools
Creating a 1–2 minute TikTok video takes 6-10 hours, said TikTok users in a Reddit thread. These video generators can help you save time and focus more on content ideation.
CapCut (Best for editing videos)
CapCut’s AI video generator lets you generate TikTok videos from scripts. You can use TikTok templates for video creation, apply trending themes, effects, and transitions, and even create over ten clips from a single video.
This free tool offers various other video editing features, from music integration and speed adjustments to trimming videos and adding filters and stickers. The platform also has a text-to-speech generator, an AI voice changer, dubbing, and captioning features, making it an all-in-one video editing platform.
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🔖Using CapCut already but not happy? Check out these CapCut alternatives!
AutoShorts.ai (Best for auto-creating faceless videos)
AutoShorts.ai is for creating automatic faceless videos. It generates videos based on user content and prompts, saving you the time and effort of making videos from scratch.
You can edit the generated videos, add your preferred music, edit titles, change backgrounds, and use AI voice narrations instead of hiring a voiceover artist. Overall, the platform is simple and beginner-friendly. It works best for those who like an anonymous social presence.
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OpusClip (Best for converting long videos into clips)
OpusClip, as the name suggests, turns long videos short. That means you can create multiple clips from a single long video by typing your prompt. The platform leverages AI to spot gripping moments from the video, rearranges them, and adds dynamic elements like animated captions and relevant B-Rolls to increase watch time.
OpusClip has also added a new feature, AI reframe, that allows you to skip manual editing and automate video reframing. The tool auto-detects your video genre and uses reframing tailored to your content.
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User review
G2 Review
Trend Discovery Tools
Missing out on trends means missing out on an opportunity to increase your reach. These trend discovery tools can help you identify and predict trends early before they become saturated.
Exolyt (Best for trend and audience analysis)
Exolyt’s social intelligence platform offers much more than trend tracking. While you can discover country-specific trends and viral videos in your niche and get the latest trend updates in real time, the tool offers deep audience analytics.
You can conduct sentiment analysis to understand your audience and social listening better to gain insights into customer voices. Additionally, you can access audience data like demographics, behavior, and interests to create more targeted content.
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User review
G2 Review
TrendTok (Best for discovering new trends)
TrendTok is a free TikTok tool that allows creators to jump into trends before everyone else. It helps track, discover, and predict viral trends and offers a personalized list of trends based on your content. You can even find viral trends based on your niche, location, or favorite creators.
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Scheduling and Management Tools
When scaling TikTok content, it’s easy to forget posting if you don’t have a proper system to plan, publish, and manage your content. These TikTok marketing tools will help you manage, schedule, and collaborate on social content.
Later (Best for visual content planning and auto-publishing)
Later’s scheduler and social media management platform simplify content publishing across social channels. Its drag-and-drop calendar allows you to auto-publish posts and make quick content adjustments.
The platform helps you analyze TikTok content to see what works and what doesn’t. It also helps you repurpose content, store and edit content in the media library, and find trending hashtags to boost your content’s visibility.
Later offers a database of over 10 million influencers for businesses on TikTok. You can custom search, streamline outreach, and automate influencer recruitment.
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User review
Capterra review
StatusBrew (Best for bulk scheduling and organizing social media content)
StatusBrew auto-schedules and publishes posts and gives you a unified platform for your social channel conversations. It consolidates messages, comments, and reviews from various platforms, allowing you to respond faster and more efficiently.
With StatusBrew, you can collaborate with your social media marketing team to plan, strategize, and schedule content with a shareable calendar. You can also access automated performance reports to improve your content. In short, StatusBrew is a scalable solution that supports solo content creators and social media teams alike.
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User review
G2 Review
Captions and Subtitles Generators
No one likes to spend time writing captions after creating a full-on video, but captions increase accessibility and video watch time. These tools help you auto-generate captions and subtitles and even allow dubbing in several languages.
Captions AI (Best for creating video captions and AI avatars)
Captions AI simplifies video creation for TikTok marketers. It helps you generate, edit, and translate videos quickly. The tool creates customizable captions, dubs videos in multiple languages, generates subtitles, and lets you create your avatars to save on filming time. Simply cast your 3D avatar and generate videos the way you want.
The best part? Captions introduced Mirage, which lets you generate AI actors with natural expressions and body language. Thus, it lets you generate a full-fledged video using only a text prompt.
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User review
Kapwing (Best for generating subtitles and video translations)
Kapwing helps you scale your TikTok content by automating video creation, voiceovers, subtitle generation, and translations. You can use the tool to record, clean, and edit audio for videos, add captions and subtitles, and even resize your videos to auto-focus on the speaker.
As TikTok content creators or marketers, you can use Kapwing to generate video scripts based on your ideas. What stands out is the platform’s ability to convert any article to video, meaning you can turn your written story into videos, adding images, voiceovers, and subtitles.
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User review
Capterra review
Product Research Tools
If you’re in eCommerce or creator marketing, you should know which products are winning and what your competitors are up to. Only then can you build result-driven strategies. These tools identify top-performing products, ads, and stores in no time.
BigSpy (Best for ad search and competitor analysis)
BigSpy is best known for its ad tracking and analytical capabilities. You can analyze competitor ads, identify emerging trends, and deep-dive into competitor strategies to gain a competitive advantage.
The platform’s intuitive interface allows beginners as well as seasoned marketers to gain insights into trending products by analyzing engagement rates, ad placement times, and creative elements. Thus, you can identify trending products early and tailor your marketing strategies.
BigSpy also offers a massive ad creatives library and recommends the trending creatives to spark new ideas and help you improve campaign performance.
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User review
Minea (Best for tracking top products and ads across social platforms)
Minea’s ad intelligence platform helps you zero in on top-performing products on TikTok. Its AI-powered Success Radar predicts which TikTok products are about to trend, allowing you to spot viral products early and create content and campaigns before they go mainstream.
The platform’s built-in filters let you refine ads, stores, and influencer searches based on target audience, competitors, and ad performance metrics, making it easier to identify high-potential products and understand campaign strategies.
You can also use this tool to monitor influencers and competitor stores, analyze their marketing strategies, and identify the products they promote.
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User review
Capterra review
Conclusion
Success on TikTok requires more than creativity—it demands efficiency and strategy. The right tools transform sporadic viral hits into consistent growth.
Build a tech stack covering four essentials:
These tools don’t replace creativity—they amplify it by handling technical challenges and providing data-driven direction, freeing you to focus on authentic connections with your audience.
Start with one tool per category and scale as your TikTok presence grows.
FAQs
Is TikTok a marketing tool?
Yes, TikTok is a powerful marketing platform with 825 million users. It offers brands high organic reach, viral potential, and targeted ad capabilities.
How to promote on TikTok?
Create authentic, trend-relevant content, use strategic hashtags, post consistently, collaborate with influencers, and leverage TikTok’s advertising options, such as In-Feed Ads.
What is CTR in TikTok?
CTR (Click-Through Rate) measures the percentage of viewers who click on your link or call-to-action after seeing your TikTok content or advertisement.
Sreyashi Chatterjee is a SaaS content marketing consultant. When she is not writing or thinking about writing, she is watching Netflix or reading a thriller novel while sipping coffee.